Madison captures the down-to-earth Midwest mentality that makes you want to keep coming back. Explore the city’s five lakes, UW-Madison’s campus, museums, gardens, and brews. There is always something to do in Madison, no matter the season.

Go Outdoors

Water Sports: With five lakes in the area like Lake Mendota and Lake Monona, Madison offers activities like boating, fishing, and paddleboarding.
Biking: Madison is consistently ranked as one of the most bike-friendly cities in the U.S. It has extensive bike trails, including the Capital City State Trail.
Hiking and Nature: The Ice Age National Scenic Trail and local parks provide excellent hiking opportunities for outdoor enthusiasts.

Madison Must-Sees

Camp Randall Stadium: Home to the University of Wisconsin Badgers football team, it’s a must-visit for sports fans.
Memorial Union Terrace: Located in the heart of campus, this famous hangout spot overlooks beautiful Lake Mendota. Grab a dish of their famous ice cream and relax on the iconic metal chairs as you play board games, catch a concert or movie and enjoy views of sailboats going past.
Olbrich Botanical Gardens: A beautiful 16-acre garden featuring both native plants and a stunning Thai Pavilion.
University of Wisconsin Arboretum: A hub for nature enthusiasts, offering extensive walking trails through prairies, wetlands, and forests.
Henry Vilas Zoo: A free zoo perfect for family outings, showcasing animals from around the world.

Art, Architecture & Tours

State Capitol Building: Located in the heart of the city, it offers stunning architecture and free tours. The observation deck provides panoramic views of the city and surrounding lakes.
Chazen Museum of Art: Offers a vast collection of visual arts, from classical works to contemporary exhibitions.
Madison Museum of Contemporary Art (MMoCA): A downtown museum featuring rotating exhibitions of modern art.

A City of Culture

Madison is known for its vibrant arts and music scene, with frequent performances at the Overture Center for the Arts and local music festivals.

The city’s culinary scene is a blend of Midwestern comfort food and modern, farm-to-table cuisine. The Dane County Farmers' Market, the largest producers-only farmers' market in the U.S., is a popular spot for fresh, local produce.

Travel Tips

When to Visit: The best times to visit are spring through fall when the weather is mild and outdoor activities are in full swing. Winter offers cold-weather activities but be prepared for snow and chilly temperatures.
Getting Around: Downtown Madison is very walkable, but biking is one of the most popular ways to get around, with plenty of rental options. For longer trips, consider renting a car.
Hotel Availability: Be mindful of university events, like football games, which can affect hotel availability and rates.

Book a stay in Madison and feel the charm of a college town with its scenic lakes, bike-friendly streets, and diversity at your doorstep. It is an excellent destination all year long.

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